Crybaby Hot Sauce

The first step in this project was to design a logo that would serve as the focal point of the label. I chose to incorporate the concept of a “cry baby,” creating a playful and endearing brand identity while sparking curiosity among hot sauce enthusiasts, encouraging them to question just how spicy the sauce truly is. This project was completed during my first year in the graphic design program, and it remains a piece I am proud of to this day.