Frostbite Kombucha

Researching the target audience of kombucha consumers revealed that many choose kombucha as an alternative to alcohol. This insight inspired me to design a beer-like bottle that allows the drink to blend effortlessly into social settings where alcohol is commonly consumed. For the logo, I opted for a geometric depiction of snowy mountains, reflecting the brand name “Frostbite.” To distinguish the flavours, I utilized simple icons and unique colours while ensuring the overall design remained cohesive. Once the brand identity was finalized, I developed advertisements to effectively promote Frostbite.