Brainstorm
Year
2024
Services
Branding
Identity
Medium/Tools Used
Objective
Create a brand with merchendise for an event.
Process
A school graphic design event was being hosted to showcase student work, and I was tasked with creating its logo. As I brainstormed (pun intended) potential names, I realized that brainstorming itself is a huge part of the design process. Leaning into this idea, I aimed for a minimalist yet impactful logo—one that reflected the way we use simple visuals to communicate powerful messages. The final design features a brain/cloud seamlessly connected to the text, with a lightning bolt replacing the “S” in Brainstorm—a direct, well-rounded representation of creativity and ideation.
